Our Team
If you're worried about renting an apartment or house, we can help you score a touchdown.
When it comes to finding a place to live, don’t get sacked. We are here to guide you through the process. If you are a UWEC student renting your very first apartment we can help. Students without established credit pass our credit screening. We believe you should not be penalized just because you are young; no credit defaults to good credit with us.
Since 1994 we have been helping families and students rent homes, making them feel safe and confident with their choices. A team of professionals take care of the details. Finding the right place to live is like winning the big game–-everyone gets to celebrate!
Our game plan will get you to the end zone. Take a video tour first and then schedule a personal showing electronically or by using our live operator—your choice. Select the dwelling that meets your criteria, apply online, and then eSign a Wisconsin State Approved Rental Contract. Occupy your new home and feel good about your decision. From your phone, complete our electronic move-in checklist. This checklist lets you take pictures and write down the condition of the apartment in a few minutes. Tenant portals make things easy by showing your payments, documents, repair requests, and letting you pay online.
Like cheering fans at a football game, your family, friends, and roommates are cheering as you score that new apartment or house. Whether this is your first time or you are a seasoned pro, winning always feels great.
John is an active member of his community. He moved to Eau Claire to attend UWEC and has stayed long enough to be considered a townie. Eau Claire has become a special place for him, his wife, and their two children. Outside of work, John enjoys outdoor adventures such as biking, camping, hunting, and fishing. He has two loyal companions, his dogs Lenny and Leo, who often join him at work.
One of John's big dreams is to bike the Great Wall of China and visit the pyramids in Egypt. His love for pizza is also well-known, having delivered, cooked, and eaten plenty of it over the years!
Brooke Peterson is a highly skilled Realtor and Property Manager based in Eau Claire, WI, originally from Mondovi, WI. With a Bachelor of Science in Criminal Psychology, Brooke discovered her true calling in real estate early on, inspired by her family’s own rental properties. Brooke is dedicated to guiding individuals in renting or purchasing their ideal home, expertly managing properties, and partnering with investors to build and grow their portfolios. Her passion for real estate goes beyond transactions; she brings expertise, dedication, and a deep commitment to every client she serves.
Brooke also works with a local music venue, where she assists world-famous bands during their tour stops, ensuring they have a great experience while visiting the area. Outside of work, she enjoys spending time with her husband and their two dogs, riding motorcycles, off-roading on their side-by-side, and traveling. Brooke embraces every opportunity to explore new places, from weekend getaways to adventures abroad, embodying her love for travel and discovery.
Originally from Minnesota, Tonya moved to Eau Claire in 2022 with her significant other, following his retirement from the US Army and Federal service. Together with their beloved dog, Dexter, and three playful kittens, they have embraced life in the Chippewa Valley.
In her free time, Tonya enjoys biking, spending quality moments with family, and indulging in her love for hunting. With her unique background and a genuine desire to help others, Tonya is excited to contribute to the community and make a positive impact in the world of property management.
In my role, I combine my love for real estate with a deep commitment to helping residents and property owners have positive experiences. I can really put myself in our student residents shoes as I was a student renting from a property management company not that long ago.
Outside of work, I enjoy spending time with my family and friends, being outdoors, running, biking, baking, learning new things.
I look forward to continuing to grow in the real estate industry and contributing to the success of both General Property Management and the communities we serve.
Brett shares his home with his significant other, dog and three spirited kittens, who keep his life lively. In his free time, he enjoys hunting, working in his shop, and exploring the great outdoors. With a commitment to service, Brett is excited to make a positive impact in the property management field and contribute to his new community.
Jeff has traveled many of the most incredible roads in the world on his motorcycle. To name a couple, he has ridden the Baja Peninsula on Mexico Highway 1, also known as the "Trans-Peninsula Highway" that takes the rider over 1,000 miles. He’s also tackled the Dempster Highway in Canada, a challenging gravel road that takes riders through wilderness all the way to north the Arctic Ocean.
At home, Jeff enjoys spending time with his wife and their kids, grandkids and two dogs, who are always full of energy and love. Whether he’s fixing something, spending quality time with his family or planning his next motorcycle trip, Jeff’s adventurous spirit and dedication to his passions shine through.
Chad is a skilled maintenance technician who brings a strong work ethic and attention to detail to every job. Specializing in general property maintenance, he handles everything from routine repairs to urgent issues, ensuring that both tenants and property owners receive top-notch service.
In addition to his work in maintenance, Chad is also a professional truck driver. During his free time, he enjoys leisure time with his wife and their dogs, as well as riding his motorcycle and spending time on his side-by-side.
Layna is just beginning her journey in the real estate world, driven by a passion for helping people find their dream homes. Since moving to Eau Claire in 2023, she's been excited to grow her career in property management and build a long, rewarding path in the industry.
When she’s not connecting clients with their perfect spaces, Layna loves spending time outdoors, whether it’s playing soccer, relaxing in a hammock with a good book, or enjoying the beauty of nature. Though she’s settled in Wisconsin now, she holds fond memories of her dogs and family back home in Minnesota.
Sadly, Leo passed away on July 31, 2024. To honor him, John named their conference room the “Leonard Bernstein Conference Room.” Lenny is still going strong, though he misses his brother. He’s a bit lonely and would love it if you visited him at the office!